What is Cardinal News?

We are an independent, nonprofit, nonpartisan online news site serving Southwest and Southside Virginia. Our mission is the in-depth enterprise journalism that is often missing in the current media landscape. We are not here to cover fires and wrecks and shootings, but to connect the dots on the big trends that are shaping and re-shaping our region. Our initial focus will be on the politics, economy and culture of the region.

What’s your coverage area?

Imagine a line that runs from Lexington to Lynchburg to Farmville to Mecklenburg to Danville and then everything west to the Cumberland Gap – roughly the western third of the state that is south of I-64.

Southwest and Southside are two very different regions of the state but they share many things in common. Among them: They’re increasingly left behind in a state that’s dominated by the urban crescent from Northern Virginia to Hampton Roads and they’re both faced with inventing new economies after traditional employers have declined. They’re also left behind by legacy news organizations that have cut their staffs deeply and no longer support in-depth reporting. Our mission is to provide that in-depth reporting.

What’s the best way to find out about the latest stories?

You can visit our website as often as you like. We suggest that you also sign up for our morning newsletter. It’s free, shareable, and arrives before your first cup of coffee.

How much does it cost to subscribe?

Nothing. Anyone can view any and all of our content at anytime for free. We believe strongly in the principle that people need independent, unbiased information about their communities in order for their communities to be vibrant. We also believe that cost should not be a barrier to information.

So how are you funded?

We’re funded by you. We sell no advertising and have no paywall. We operate on a public broadcasting model; we rely on donations. If you’d like to make a donation, you can go through our online donation portal or send a check to Cardinal Productions, P.O. Box 4455, Roanoke, VA 24015. We are 501(c)(3) nonprofit organization. Our EIN is 87-1532828. Contact luanne@cardinalnews.org or 540-467-2189 for more information. Please note that donations have no influence on our coverage.

Who are your donors?

You can find a list on our “how we’re funded” page. Our by-laws commit us to disclosing all donations of $100 or more.

How can I be assured the coverage will be editorially independent?
We’ve written this into our by-laws. We’re led by and have hired respected journalists. We have been accepted into membership by the Institute for Nonprofit News and LION Publishers. We are not an advocacy site for any cause or ideology, except perhaps our belief that Southwest and Southside Virginia deserve a voice. Ultimately, the proof is in our work.

Who’s on your board?

You can find a list of board members on our “Staff and Board” page.

Won’t this hurt local newspapers?
We’re not competing with newspapers. We’re not selling advertising or subscriptions, the two fundamental sources of newspaper revenue. Nor are we covering the same things. We’re not a substitute for your local newspaper. Our goal is to cover some of the stories that aren’t being covered by other news media. Our morning newsletter, in addition to touting our own stories, links to key stories others have reported in the region, so we might drive some traffic to existing newspaper websites.

Can you tell my group about Cardinal News?

To book a speaker, please send an email with the name and location of the organization and the date requested to news@cardinalnews.org.

Are you hiring?

In addition to staff positions, Cardinal News regularly contracts with experienced freelancers. Direct inquiries to dwayne@cardinalnews.org.