What is Cardinal News?

We are an independent nonprofit online news site serving Southwest and Southside Virginia. Our mission is the in-depth enterprise journalism that is often missing in the current media landscape. We are not here to cover fires and wrecks and shootings, but to connect the dots on the big trends that are shaping and re-shaping our region. Our initial focus will be on the politics, economy and culture of the region.

What’s your coverage area?

Imagine a line that runs from Lexington to Lynchburg to Farmville to Mecklenburg to Danville and then everything west to the Cumberland Gap – roughly the western third of the state that is south of I-64.

How are you funded?

We’re funded by you. We sell no advertising and have no paywall. We operate on a public broadcasting model; we rely on donations. If you’d like to make a donation, you can go through our online donation portal or send a check to Cardinal Productions, P.O. Box 4455, Roanoke, VA 24015. We have applied for 501c3 non-profit status. Please note that donations have no influence on our coverage.

Who are your donors?

You can find a list on our “how we’re funded” page. Our by-laws commit us to disclosing all donations of $100 or more.

How can I be assured the coverage will be editorially independent?
We’ve written this into our by-laws. We’re led by and have hired respected journalists. Ultimately, the proof is in our work.

Who’s on your board?

You can find a list of board members on our “Staff and Board” page.

Won’t this hurt local newspapers?
We’re not competing with newspapers. We’re not selling advertising or subscriptions, the two fundamental sources of newspaper revenue. Nor are we covering the same things. We’re not a substitute for your local newspaper. Our goal is to cover some of the stories that aren’t being covered by other news media. Our morning newsletter, in addition to touting our own stories, links to key stories others have reported in the region, so we might drive some traffic to existing newspaper websites.