Danville City Hall. Photo by Grace Mamon.
Danville City Hall. Photo by Grace Mamon.

Danville’s planning commission in October recommended approval for three items related to a housing development proposed by Joe Cubas, the Florida-based developer who has proposed several projects in the city and county.

The city council will consider these items at its Dec. 3 meeting at 7 p.m., after a public hearing.

The council will then take a final vote on the following three items, submitted by Cubas:

  • A rezoning application, which requests that two parcels on Goodyear Boulevard be switched to a multifamily residential designation from highway retail commercial and threshold residential designations.
  • A special use permit allowing assisted living residences on these parcels.
  • A special use permit to grant a waiver of maximum density on these parcels.

Cubas wants to build a housing development with 240 condominiums and 180 assisted living units. Several Danville City Council candidates, as well as older residents, have said that the city needs more senior living housing options.

These numbers are speculative, according to the staff report in the commission’s agenda packet. The net developable acreage may decrease once stormwater, floodplain, floodway and utility easement restrictions are accounted for, it says.

The idea behind the project is to allow families to live within the same development as their older relatives, Cubas said at the planning commission meeting. 

“The idea is to create a resort style community where you could have both,” he said. “Instead of having your elderly far away, you could have them within walking distance.”

City staff recommended approval of the rezoning and special use application, on the condition that a traffic study is conducted. The planning commission unanimously voted to recommend approval for both items as well. 

Cubas has submitted rezoning applications and special use permits to the city before, most notably for a luxury RV park near Jenny Lane in 2023. This project was voted down in Pittsylvania County before Cubas proposed it in Danville. 

Resident opposition in Danville, including concerns about traffic and safety, hindered the project, and it was tabled indefinitely in June 2023. 

Cubas officially pulled the proposal from consideration in early 2024, planning to build a subdivision on this land instead, which council approved in January. That 303-unit project will include single-family homes.

The full agenda for the Dec. 3 meeting had not yet been published as of Nov. 25, but a public notice detailing the public hearing items can be found here.

Grace Mamon is a reporter for Cardinal News. Reach her at grace@cardinalnews.org or 540-369-5464.