Cardinal News is an independent, nonprofit, nonpartisan news service. We report the untold stories of Southwest and Southside Virginia, and strengthen the voices of the people in our communities who have been sidelined in the commonwealth’s political, economic and cultural conversations simply because of where they live.
Audience
Cardinal News is the leading local news service for our region. We offer comprehensive community news and impactful journalism to keep residents of our communities informed and to tell their stories to the state’s political and economic leaders.
312K+
Monthly Unique Visitors
800K+
Monthly Page Views
3K+
Donors
17K+
Facebook Followers
100K+
YouTube Video Views
41K+
Email Subscribers
Why Us?
Audience
Cardinal News serves a rapidly growing audience in Southwest and Southside Virginia. Our audiences are highly engaged and seek in-depth, nonpartisan, and investigative reporting on regional economics, politics, and culture.
Products
Cardinal News offers sponsorships for businesses and organizations to connect with civically engaged readers.
Key products
Newsletters: Daily, NRV News, The Roundup, Cardinal Weather, West of the Capital, Your Weekend, and Cardinal News 250.
Website sections, including obits, events and more. Live events, our mobile app, audio of all stories, and podcasts.
Visibility
Higher open rates than industry standards. Exclusive placements on Cardinal products that engage with audiences where they seek to consume news.
Report
Our campaign reports provide a quick and easy way to understand how your messages are performing and connecting with our engaged audiences.
Sponsorship Specs
| Sponsorship Type | Dimensions | File/Creative Type | Device |
|---|---|---|---|
| Banners | 728 x 90 | GIF/JPEG – 250KB | All platforms |
| Right rail | 300 x 250 | GIF/JPEG – 250KB | All platforms |
| Leaderboard | 728 x 90 | GIF/JPEG – 250KB | All platforms |
| Newsletters | 650 x130 | GIF/JPEG – 250KB | Desktop, Mobile |
| App | 500 x 820 | GIF/JPEG – 250KB | Mobile |
| Podcast | 300 x 250 | GIF/JPEG – 250KB | All platforms |
| Puzzles | 300 x 250 | GIF/JPEG – 250KB | All platforms |
| Ad Type | Dimensions | File/Creative Type | Device |
|---|---|---|---|
| Medium Rectangle | 300×250 | GIF/JPEG – 250KB | Desktop, Tablet, Mobile |
| Custom | 500×300 | GIF/JPEG – 250KB | Desktop, Tablet, Mobile |
Events: Ask us about opportunities to sponsor events that connect our journalism with members of our communities.
Our Rates
| Type | Audience | Cost |
|---|---|---|
| Banner | N/A | 50% share of voice/ $1250; $2500 full share of voice |
| Newsletter | N/A | $300/ one-time $250/ packages |
| Right rail | N/A | $500/ 1/3 share of voice; $1500 full share of voice |
| App | N/A | $500 per month- exclusive sponsorship |
| Type | Minimum Required Assets | Cost |
|---|---|---|
Get started today
Reach out to learn more about how we can assist you in reaching our audiences through custom campaigns.
Our Impact Partners
Cardinal News Impact Partners are organizations and businesses that support our
mission to use independent journalism to strengthen the communities of Southwest
and Southside Virginia. As an Impact Partner, you’ll join a distinguished group that is
committed to high quality journalism.
Tier 1
Your logo will be prominently featured on the Impact Partners page and digital promotions on our website with a link directly to your site.
(2) Exclusive newsletter sponsorships OR
(2) Two week digital campaigns 1/3 share of voice BIG BOX
5% discount on additional sponsorships
Total Cost: $1,000
Tier 2
Your logo will be prominently featured on the Impact Partners page and digital promotions on our website with a link directly to your site.
(2) Exclusive newsletter sponsorships OR
(2) Two week digital campaigns 1/3 share of voice BIG BOX
10% discount on additional sponsorships
Total Cost: $2,500
Tier 3
Your logo will be prominently featured on the Impact Partners page and digital promotions on our website with a link directly to your site.
(4) Exclusive newsletter sponsorships OR
(2) Two week digital campaigns 1/3 share of voice BIG BOX
20% discount on additional sponsorships
Total Cost: $5,000
Get started today
Cardinal News is devoted to helping connect you with a dedicated readership focused on Southwest and Southside Virginia for tailored solutions amplifying your businesses reach.